inbet becomes The New General Sponsor of PFC Ludogorets

inbet is The New General Sponsor of PFC Ludogorets. As part of the partnership, the inbet logo will appear on the jerseys of both the club's first team and reserve team, representing the 14-time champions of Bulgaria. The brand will also be prominently featured at Huvepharma Arena during Ludogorets' matches in the Bulgarian First League, the Bulgarian Cup, and the qualifying rounds of UEFA club competitions.

This partnership is a clear reflection of inbet's long-term commitment to supporting football in Bulgaria and actively participating in initiatives that promote sustainable development for future generations—young people who one day will aspire to reach the highest levels of sporting achievement.

"inbet has a long-term vision for its own growth and for its support of Bulgarian sport. In PFC Ludogorets, we have found a partner that shares our core values—professionalism, consistency, innovation, and the pursuit of leadership both domestically and internationally. We believe this partnership will be successful both on and off the pitch. We are confident it will mark the beginning of many significant joint initiatives," said Mihail Hadzhiev, Managing Director of inbet.

PFC Ludogorets boasts an impressive history, with achievements that clearly demonstrate ambitions and potential fully aligned with those of inbet. The club from Razgrad reached the top tier of Bulgarian football just 15 years ago and, in its debut season, won both the Bulgarian league title and the Bulgarian Cup. Fifteen seasons later, the club's trophy cabinet includes 14 Bulgarian championship titles, nine Bulgarian Super Cups, and four Bulgarian Cups. Ludogorets has also become a regular participant in UEFA club competitions, reaching the UEFA Champions League group stage twice and advancing to the knockout rounds of the UEFA Europa League on five occasions.

Through its partnership with PFC Ludogorets, inbet is making a strong and unmistakable statement of its commitment to Bulgarian football while reaffirming its leadership position in the entertainment industry. The company continues to bring positive experiences to customers across Bulgaria through both its nationwide retail network and its online platform.

"We would like to thank inbet for its trust and are confident that this marks the beginning of a successful partnership between two organizations driven by leadership and ambition. We are proud to work with a successful company that has a long-term vision for its market presence while actively pursuing a policy of corporate social responsibility and supporting Bulgarian sport and Bulgarian talent. We share the same values and look forward to bringing all of our joint projects to life," said Angel Petrichev, Chief Executive Officer of PFC Ludogorets 1945.