Ludogorets will be a part in the #Morethanfootball Action Weeks global campaign for the third consecutive year. The campaign was initiated by the European football society and is going to happen between 19th of March and 9th of April 2019.
The campaign gives the European football society the chance to inform and engage fans in their activities and the social responsibility of the community. It also helps more people realize the transforming role the European clubs have in many people’s lives. The campaign is supported by UEFA, ECA and EFDN.
During the period in which the campaign will be active, the club will begin another incentive called Live Friendship. It is meant to encourage young people to meet in person and start new friendships. The main team players, everyone from the Academy and the sports community in Razgrad will pass a football between in each as a symbol of the campaign.
Ludogorets will also create a special group on social media meant to gather volunteers who are willing to be a part of the games and incentives of the club. This will give them the chance to meet and have fun together and play sports instead of communicating online.